Up-n-Atom Burger

“Up-n-Atom Burger: Burgers done right since ’58!” – Up-n-Atom Slogan

Up-n-Atom Burger is a fast-food restaurant chain featured in Grand Theft Auto V and Grand Theft Auto Online. Known for its retro-style branding and atomic-themed marketing, Up-n-Atom Burger is a popular chain in Los Santos, offering a wide variety of burgers and meals. The player can invest in the company through the stock market, adding an additional layer of interaction to the business beyond its role as a recognizable part of the city’s fast-food culture.

Business Profile

Up-n-Atom Burger is a classic American fast-food chain that offers quick-service meals to the residents of Los Santos and Blaine County. With a focus on nostalgic 1950s-style diner themes, the chain’s branding plays on post-war optimism and the Atomic Age, complete with neon signs and upbeat advertisements. The restaurant specializes in burgers, fries, and shakes, making it a frequent stop for NPCs in the game.

Role in GTA V

In Grand Theft Auto V, Up-n-Atom Burger is primarily a background element, serving as one of several fast-food options scattered across the city. Players cannot actively visit the Locations to buy food, but the restaurants appear frequently in the game world, contributing to the overall atmosphere of Los Santos. Players can also purchase shares in Up-n-Atom Burger via the BAWSAQ stock market, allowing them to profit from the company’s performance over time.

Key Locations

• Up-n-Atom Burger Locations: The restaurants can be found in various parts of Los Santos, particularly in high-traffic areas. While they cannot be directly interacted with, their presence adds to the realism of the city’s consumer landscape.

In GTA V, players can invest in Up-n-Atom Burger through the BAWSAQ stock market. The company’s stock fluctuates based on in-game events and player actions, giving players the opportunity to profit from their investments.

• Up-n-Atom Burger’s retro branding is inspired by real-life fast-food chains like In-N-Out Burger, with a satirical twist on 1950s Americana.
• The restaurant chain’s slogan and advertisements often reference atomic energy and the optimism of the post-war era.
• While players cannot purchase food at the restaurants, the Locations are fully modeled and serve as a prominent part of the game’s urban environment.
• The company’s stock performance is influenced by player actions in GTA V, adding an interactive financial element to the fast-food chain.
• Up-n-Atom Burger appears in both GTA V and GTA Online, where it continues to serve as a background business in the city of Los Santos.