Simeon Yetarian

“This is my business. I run the show!” – Simeon Yetarian

Simeon Yetarian is a prominent supporting character in Grand Theft Auto V. He is a car dealer in Los Santos and operates his business, Simeon Yetarian Premium Deluxe Motorsport. Known for his shady dealings and unethical practices, Simeon often uses his business to exploit customers and manipulate them into debt, benefiting from Repossession contracts.

Early Life

Simeon Yetarian was born in Armenia and eventually moved to Los Santos, where he established his car dealership. He is proud of his heritage and frequently references it in conversations. His early life is largely unknown, but he displays a clear understanding of both legitimate business operations and criminal enterprises.

Career in Los Santos

Simeon runs Premium Deluxe Motorsport, a dealership specializing in luxury Vehicles. However, his business is mostly a front for various illegal schemes, such as selling overpriced Cars to unsuspecting buyers and then using aggressive tactics to repossess them when payments are missed. He often works with criminals like Franklin Clinton to execute these repossessions.

Relationship with Franklin Clinton

Simeon hires Franklin Clinton and Lamar Davis as repo men for his dealership. Though he treats Franklin with a degree of respect, it’s clear that Simeon sees him as a tool for his own gain. The relationship deteriorates as Franklin realizes the extent of Simeon’s dishonesty and manipulation.

Confrontation with Michael De Santa

Simeon’s schemes ultimately lead to a dramatic confrontation with Michael De Santa, who forces Franklin to drive a car through the dealership window. This event severely damages Simeon’s business and reputation in Los Santos.

Simeon Yetarian is a charismatic but dishonest businessman. He is manipulative, opportunistic, and willing to exploit anyone for personal gain. Despite his unethical practices, he presents himself as a legitimate entrepreneur, often using his charm to get out of difficult situations. His pride in his Armenian heritage is frequently showcased, and he has a somewhat delusional sense of self-importance.

• Simeon is one of the first Characters Franklin works for in GTA V.
• He is fluent in both English and Armenian.
• His character model is based on a real-life car dealer archetype found in Los Angeles.
• Simeon’s business slogan, “Premium Deluxe Motorsport,” is ironic, considering his shady dealings.

• Grand Theft Auto V (2013)