Premium Deluxe Motorsport

“A fine selection of pre-owned luxury Vehicles at unbeatable prices.” – Simeon Yetarian

Premium Deluxe Motorsport is a vehicle dealership in Grand Theft Auto V and Grand Theft Auto Online. Owned and operated by Simeon Yetarian, the dealership is located in Pillbox Hill, Downtown Los Santos, and specializes in selling both new and used luxury Cars. While it presents itself as a legitimate business, Premium Deluxe Motorsport has a shady reputation, often involving its customers in questionable deals and Repossession schemes.

Business Profile

Premium Deluxe Motorsport is one of the most recognizable car dealerships in Los Santos, offering a range of high-end and luxury Vehicles. Although the dealership presents itself as a legitimate business, its owner, Simeon Yetarian, is notorious for using underhanded tactics to manipulate customers, often involving them in scams or forcing them into questionable Repossession jobs. The dealership plays a prominent role in Franklin Clinton’s early Missions in GTA V, as Franklin works for Simeon in repossessing Vehicles from customers who have defaulted on their payments.

Role in GTA V

Premium Deluxe Motorsport is featured prominently in Franklin’s early storyline. Franklin and his friend Lamar Davis work for Simeon, repossessing Cars from clients who have fallen behind on their payments. As the story unfolds, players discover Simeon’s crooked business practices and how he exploits his employees. Eventually, Franklin’s association with Simeon leads to a major conflict between the dealership and Michael De Santa, resulting in a memorable showdown.

• Franklin and Lamar: One of the first Missions in GTA V, where Franklin and Lamar are tasked with repossessing two high-end Vehicles for Simeon.
• Repossession: Franklin is sent on another mission to retrieve a vehicle from a gang in Vespucci Beach, showing the lengths Simeon goes to maintain his shady business.
• Complications: In this mission, Franklin is instructed to break into Michael De Santa’s home to repossess a car, which ultimately leads to the beginning of Franklin and Michael’s partnership.
• Friend Request: After a confrontation with Michael, Simeon’s dealership becomes a significant location in the conflict between the two Characters.

Location

Premium Deluxe Motorsport is located on Power Street in Pillbox Hill, Downtown Los Santos. The dealership’s sleek and modern facade stands out among the other buildings in the area, offering a showroom filled with luxury Vehicles available for purchase.

Showroom

The interior of the dealership features a large showroom where high-end Vehicles are displayed for potential customers. The layout includes a central office where Simeon conducts his business and interacts with clients and employees.

• The dealership is based on several real-life car dealerships found in Los Angeles, particularly those that specialize in luxury and exotic Vehicles.
• Simeon Yetarian is voiced by actor Demosthenes Chrysan, and his character’s shady business practices play a key role in Franklin’s early storyline.
• Premium Deluxe Motorsport is involved in several high-profile Missions, where the dealership becomes a battleground for key conflicts between the Characters.
• The dealership remains accessible in free roam, allowing players to visit the location even after completing the storyline Missions associated with it.