Simeon Yetarian
Supporting character in Grand Theft Auto V
The shrewd car dealer with questionable ethics.
You are a racist and I don't like you! — Simeon Yetarian
Biography
Simeon Yetarian is an Armenian car dealer who owns and operates Premium Deluxe Motorsport in Los Santos. Known for his unscrupulous business practices, Simeon often engages in predatory lending and fraudulent sales tactics. He is involved in a number of shady deals, often exploiting customers who are unable to keep up with their car payments.
Early life
Little is known about Simeon's early life, including his exact date of birth and how he came to Los Santos. His Armenian heritage is a significant part of his identity, and he often references it in conversations.
Business practices
Simeon Yetarian's business, Premium Deluxe Motorsport, is notorious for its unethical operations. He frequently sells cars with inflated prices and high-interest loans, repossessing them when customers default. Simeon employs Franklin Clinton to repossess vehicles, which often leads to confrontations with disgruntled clients.
Relationship with Franklin
Simeon employs Franklin Clinton as a vehicle repossession agent. Although Franklin is one of Simeon's most reliable employees, their relationship is strained due to Simeon's unethical demands. This tension culminates in a confrontation when Franklin and Michael De Santa expose Simeon's fraudulent activities.
In-game appearances
Simeon Yetarian plays a role in the early missions of Grand Theft Auto V. He is first encountered in the mission 'Complications', where Franklin is tasked with repossessing a vehicle from Michael De Santa's son, Jimmy. This mission sets off a series of events that lead to Simeon's downfall.
Trivia
- Simeon Yetarian is one of the first characters Franklin Clinton interacts with in the game.
- He is known for his exaggerated and theatrical personality.
- Simeon accuses many characters of being racist, often to deflect criticism of his own actions.
- Despite his unethical practices, Simeon remains a free man throughout the game.
Appearances
- ComplicationsSimeon tasks Franklin with repossessing a vehicle from Michael De Santa's son.
- Father/SonSimeon appears when Franklin and Michael confront him about his fraudulent activities.
